About
foundmag tracks fashion, beauty and culture brands arriving in Korea — when, how and where they come in, and where to buy them now — checked against company announcements and official channels.
Every story opens with a one-sentence summary and lists the sources we compared — company announcements, official stores and press reports — with the date we checked them. When reports disagree, we say which source said what, and when something has not been announced, we say that too. Opening dates and prices change, so check the official channel once more before you go.
About the editor
Jiyoon writes for the foundmag editorial team on brands entering Korea and the platforms behind them. Each story starts from company announcements, official stores and government statistics, and press reports are checked against them. Numbers a company published are marked as company figures. The stories are not based on store visits or product trials, so there are no reviews.
Sections
- Fashion — Fashion brands coming to Korea — stores, timing and where to buy now.
- Beauty — Beauty launches in Korea and where they are sold.
- Culture — Exhibitions, shows and pop-ups — dates and venues.
- Food — Food and drink brands opening in Korea.
- Living — Living and design brands — stores and where to buy.
- Business — How brands and platforms find their place in the Korean market, read through public numbers.